Advertising.
(Nurtured, protected, precious... and that’s just our brand.)
Highland Spring’s new advertising campaign is a moment of quiet calm in a cluttered world of communications. It features photographic images of some of the plants and wildlife that are protected on the catchment area in the Ochil Hills in Perthshire – protected because they inhabit our small area of land which we keep free from pesticides, pollution and farming. That’s what makes our land organic, and that’s what helps to keep our delicious Scottish water so pure.
Highland Spring has recently partnered with VisitScotland to produce a joint campaign targeted at London commuters. Based on the premise “Do more with Scotland’s natural assets”, the campaign promotes the unique experiences available to Scotland’s visitors, along with the benefits of drinking the purest Scottish water – Highland Spring.