Speyside Glenlivet, the unique Scottish natural mineral water brand now owned by the Highland Spring Group, has unveiled a new trade advertising campaign featuring renowned Scottish Michelin starred chef Martin Wishart.
The ad campaign uses the tagline ‘Great Chefs Adore It’ and features a stylish shot of Martin in his eponymous Restaurant Martin Wishart, in Edinburgh.
The execution reinforces the premiumness of the brand and its alignment to fine dining.
Speyside Glenlivet is stocked in some of the world’s top restaurants and hotels including The Ritz in Paris, The Dorchester in London and Restaurant Martin Wishart in Edinburgh, which are renowned for their insistence on the highest quality food and drink products of known provenance. Speyside Glenlivet is bottled at source from an underground spring at the Crown Estate of Glenlivet, near Ballindalloch in Moray, Scotland – the highest known spring in Scotland.
The water is renowned for its naturally low mineral content which helps cleanse the palate allowing diners to fully appreciate the delicate flavours of food and wine.
The advertising copy reinforces the importance of sourcing the best produce with a testimonial from Martin Wishart - “Sourcing is perhaps the most important element in the alchemy of the restaurant. From fabulous raw materials to the wine and water we serve, we will never compromise on quality.”
Commenting on the new campaign, Sally Stanley, group marketing director at Highland Spring Group said: “Speyside Glenlivet is the perfect accompaniment for the highest quality food and our aim was to ensure the new trade advertising reflects this message and celebrates the craftsmanship of the finest chefs in the industry. It is a privilege to have a highly esteemed chef such as Martin Wishart supporting this new campaign.”
Speyside Glenlivet, was formed in 1996 and is owned by The Highland Spring Group.
Notes to editors
• Speyside Glenlivet was acquired by the Highland Spring Group on 20 March 2009.
• It currently bottles 3 million litres of Speyside Glenlivet a year with two product variants: 330ml and 750 ml glass bottles in both still and sparkling.
• The company employs 13 staff and markets the premium brand to fine dining establishments in the UK and overseas.
• The brand is stocked in leading establishments including Tour D’Argent in Paris, The Burj Al Arab in Dubai, The Balmoral Hotel in Edinburgh and the Aubergine Restaurant at the Macdonald Compleat Angler Hotel in Marlow.