Highland Spring, the Official Water Partner is proud to be supporting Sport Relief 2008, and will be ensuring all participants stay properly hydrated and full of energy on the day.  As advocates of a healthy active lifestyle, Highland Spring is committed to forging the link between active sport and good hydration and encouraging school children to adopt healthier drinking habits.
 

For Sport Relief 2008 we’re asking everyone to challenge themselves, their family, their friends and their colleagues to do something sporty and raise cash at the same time.
The ultimate challenge is doing the Sainsbury’s Sport Relief Mile, where hundreds of thousands of people across the country will take to the streets and go the distance.
The whole of the BBC will be behind Sport Relief 2008 too – delivering brilliant entertainment across TV, radio and online.
All of this is set to happen over an action packed Sport Relief Weekend, Friday 14^th – Sunday 16^th March 2008.

To find out more visit www.sportrelief.com

In September 2006, Highland Spring was unveiled as a Major Supporter of The Glasgow 2014 Commonwealth Games Bid. Throughout 2007 Highland Spring will be promoting Glasgow’s “Back Scotland’s Bid” campaign through joint marketing initiatives and provision of Highland Spring for many bid related events. Glasgow is competing with Abuja in Nigeria to host the Games in 2014. The announcement will be made on 9 November 2007 in Sri Lanka.

Show your support and back Scotland’s bid by clicking on the following link: www.Glasgow2014.com

Marketing activities

Commonwealth on-pack promotion

On-shelf from mid February until the end of March, Highland Spring has unveiled a Win a Trip to a Commonwealth Country on-pack promotion worth over £5000. The prize includes a trip for four people to a Commonwealth country of their choice. Morag MacLarty, the middle-distance runner who was named Scottish Athlete of the Year in 2005 and is a European and Commonwealth Youth Games champion was on hand to help launch the promotion on the company’s catchment area in Perthshire. The promotion is the first activity for Highland Spring since it was unveiled as a major supporter of the bid in September 2006.

Commonwealth livery

To celebrate National Commonwealth Day on Monday 12 March, Highland Spring launched Commonwealth Bid themed vehicle livery. Commonwealth Games athletes Allan Scott, a champion hurdler, and Scottish indoor long jump champion Gillian Cook were on hand at the company’s headquarters in Blackford, Perthshire to help launch the initiative. The livery features a striking image of two Commonwealth athletes exchanging a bottle of Highland Spring in the style of a relay baton. The imagery appears on selected vehicles which transport Highland Spring to its main UK markets.

Glasgow 2014 podcasts

As the race to host the 2014 Commonwealth Games gathers pace, Highland Spring has linked up with The Herald to launch a series of online articles, podcasts and videos charting the countdown to November 9, when the final decision will be made in Sri Lanka. Click here to visit The Herald website and listen to the podcasts.

Highland Spring is the Official Water Supplier to a number of rugby union teams throughout the UK, keeping all teams refreshed throughout the rugby season.

London Wasps – www.wasps.co.uk

NEC Harlequins – www.quins.co.uk

Sale Sharks – www.salesharks.com

Saracens – www.saracens.com

Northampton Saints – www.northamptonsaints.co.uk

We also support a number of Scottish Premiership Clubs including Ayr, Biggar, Boroughmuir, Crieff, Currie, Gala, Glasgow Hawks, George Heriots, Jed-Forest, Kelso, Kilmarnock, Kinross, Hawick Hawks, Stirling County, Watsonians, and West of Scotland

World Snooker

World Snooker is the commercial arm of the worldwide governing body of snooker. It is responsible for organising and promoting major professional tournaments including the 888.com World Snooker Championship. Highland Spring is the Official Water Partner of World Snooker.

www.worldsnooker.com

110sport Management

110 Sport are one of the UK’s largest sports management groups with clients representing various sports including snooker and golf.

Highland Spring is the Official Sponsor of snooker’s ‘Team Highland Spring’ which consists of 16 world renowned players including Stephen Hendry, Ronnie O’Sullivan, Ken Doherty, Stephen McGuire and Mark Williams. The Highland Spring tartan, which is fully accredited and registered with the Scottish Tartan society, can be seen on the waistcoats and bow-ties of these worldclass players.

We are also an Official Sponsor to three top-class golfers – Stephen Gallacher, Alasdair Forsyth and Steven O’Hara.

www.110sport.com

The Johnnie Walker Championship attracts players like Colin Montgomerie, Paul Casey, Paul McGinley and Sam Torrance.

Highland Spring has supported the event, which has been held at Gleneagles Hotel each year for the last seven years. We are the Official Water Partner to the event and keep all players, officials refreshed during the three day event.

www.johnniewalkerchampionship.com

Highland Spring was the Official Water Supplier at the European Athletics Indoor Championship 2007 which was held at the National Indoor Arena, Birmingham. The EAIC was the most significant athletics event to be staged in the UK before the London 2012 Olympics. Highland Spring was available for all – from athletes to volunteers - during this event in March.

www.birminghamathletics2007.com

Highland Spring is also the Official Water Supplier to a large number of running events throughout the UK each year ranging from 5k and 10k runs to marathons, including:-

City of Aberdeen 10k – www.aberdeencity.gov.uk
City v City – www.cityvcity.com
Baxters Loch Ness Marathon – www.lochnessmarathon.com
Edinburgh Half Marathon – www.edinburgh-forthside-half.co.uk
Run Dunfermline – www.dunfermline-half.co.uk
Wolverhampton Marathon – www.wolverhamptoncitymarathon.co.uk

Highland Spring is an official sponsor of the Edinburgh Military Tattoo. We provide water for the event and are also title sponsor of the massed Highland Dancers, named the Edinburgh Tattoo Highland Spring Dancers. Each year, for three weeks in August, the Esplanade of Edinburgh Castle is the venue for the world-famous Edinburgh Tattoo, a colourful kaleidoscope of music, dance and pageantry, attracting some 217,000 spectators and an estimated 100 million international television viewers.

www.edintattoo.co.uk